Portugal's Car Market

Market insights 2017-2024

TUNER EDITION

MODEL

Most sold vehicle for BRAND in 2024

* AI-generated fictional concept

Featured Car

Registered Brands (2024)

Luxury Brands (2024)

Powertrain Mix Evolution

📈 EV Adoption (30-Year Timeline)

Start 2015
End 2024

🇵🇹 Cars per 1,000 People (Macro Trend)

2013
414
cars/1000
2017
490
cars/1000
2021
541
cars/1000
2024
571
cars/1000

📉 The Engine Shift (2017-2024)

The collapse of Diesel and the rise of Electrification.

☠️ The Death of Small Diesel

Registrations of diesel engines under 1.4L have dropped 99% since 2017.

🧮 Car Loan Simulator

€30,000
€5,000
7.5%
Estimated Monthly
€450
Total Loan Amount
€25,000
Total Interest Cost
€8,234

The Aging Fleet (2024)

60% of cars are older than 10 years.
(1.75 Million are over 20!)

% of Cars Financed via Loans

2015
42%
of purchases
2022
65%
of purchases
2024
70%
of purchases

Average Car Loan Amount (€)

2015
€12,100
avg loan
2022
€14,800
avg loan
2024
€15,800
avg loan

⚠️ Youth Credit Stress Index

Loan default rates for ages 18-30 vs. National Avg.

📊 Loan Affordability Index

Average car loan as % of annual salary (lower = more affordable)

2019
96%
of annual salary
2022
90%
of annual salary
2024
80%
of annual salary

💰 Salary vs Inflation

Average monthly gross salary (€) and annual inflation rate (%)

Data sources: Eurostat, ACAP Portugal, Banco de Portugal | Dashboard updated January 2026

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